The Alternate Stitch

How to Wash Merino Wool Socks

It’s fair to say we have sock care down to a science. If you’re standing by the laundry wondering how to wash Merino Wool socks, you’ve come to the right place. We wash a lot of socks at Darn Tough – over 330 laundry loads a day

The History of Merino Wool, From Flock to Sock

The Merino Wool story is full of top-notch historical characters and plot twists (steal a sheep and get beheaded on order of the King, oh my!). So we’ll do our best to condense the tale of how we went from wild sheep running the hills to our current and future source of naturally warm and moisture-controlling fabric.

Do I Need Sock Liners for Hiking?
In this post we discuss the pros and cons of liner socks to help you determine your best footwear system. Spoiler: You don't need liners if you have the right sock and shoe combo. So let’s dive in…
How to Choose the Right Socks for Skiing and Snowboarding
From boots to helmet, by the time you get on the mountain, it could seem like you’re swimming in gear. You might be wondering; do I need ski socks? Or maybe, what are the best ski socks?
How to Guarantee a Sock for Life (Unconditionally)

We get a decent stream of mail and comments asking how can we possibly offer an Unconditional Lifetime Guarantee on our socks. This is how we make the magic happen.

To Cushion or Not Too Cushioned: A Sock Cushioning Debate

In this post we’ll break down what sock cushion is, why it’s helpful, the types of cushioning options we offer, and give some examples of different activities where you’d maybe want to go with Cushion or No Cushion.

Making the Most Comfortable Socks
Why does comfort matter, what is comfort, and lastly, how do we make Darn Tough socks so comfy that we’re confident in our promise that we knit the most comfortable socks and back it with a lifetime guarantee?
Making the Most Durable Socks
At Darn Tough, we back every sock with our Unconditional Lifetime Guarantee: if our socks aren’t the most comfortable, durable, and best fitting socks, you can return them for another pair. But what makes Darn Tough socks so… tough?
Making the Best Fitting Socks
If our socks aren’t the most comfortable, durable, best fitting socks you’ve ever owned, you can return them for another pair. We hear the most questions and feedback from you about the last piece of that promise – fit. Fit is constantly on our minds, and here's what we’ve learned about how socks should fit and why.